About Us
Our Story
Founded by South Africa Business Events Industry experts Gwynneth Matthews and Zelda Coetzee, who together bring over 50 years of expertise in the business events sector, Event Academy Africa is dedicated to delivering specialized training that elevates Africa’s profile as a global destination for business events.
Our passion flows from a deep understanding of the lasting legacy and transformative impact that business events bring to communities, industries, and destinations.
Our Mission
Our mission is to build a thriving, professionalized business events industry that contributes to economic growth and cultural exchange across Africa.
Our Vision
To position Africa as a world-class destination for business events by developing skilled professionals and building a thriving, impactful MICE industry across the continent.
Why We Exist
Event Academy Africa exists to strengthen and professionalise Africa’s business events industry through impactful skills development, mentorship, and industry-driven training.
We are passionate about building a thriving MICE sector that empowers professionals, supports economic growth, and positions African destinations as world-class hubs for business events.
Meet Founders
Founded by industry experts with over 50 years of combined experience, Event Academy Africa is dedicated to empowering and developing the next generation of business events professionals across the continent.
Gwyn Matthews
Her expertise and leadership have played a key role in advancing professional standards and industry excellence across the continent.
Zelda Coetzee
She is committed to empowering the next generation of event professionals and positioning Africa as a leading global business events destination.